While there is simply no one right way to write a resume, some components are so basic they should always be included regardless of profession, industry or years of experience.  For instance, no reasonable person would intentionally omit from a resume things like previous job titles or their personal contact information. While perhaps not as obvious, just as critical to an effective resume is a brief overview of your career objectives and qualifications in a section just below your name and contact information.  Under the heading Professional Objective & Profile, this section serves as the “billboard within the billboard” as it summarizes key information in the already abbreviated format of the resume itself.

After closely reviewing a job posting in the hospitality industry, for example, a marketing executive included the following information in this section:

Executive-level Marketing position in an organization that will leverage my extensive direct-to-guest program experience and demonstrated ability to develop strategic brand alliances.  I am particularly interested in creating & implementing system-wide initiatives that directly support sales and operational objectives in the hotel and resort industries.

With literally thousands of resumes to sort through, your goal is to get recruiters to review as much of your resume as possible.  To entice them to do this, capture their attention quickly by clearly and succinctly stating what you want, what you can do and what you’ve done.  The Professional Objective & Profile section – which can be easily tailored to the position – is the perfect place to do this.

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