29 Oct, 2009
Posted by : Matt Durfee
Depending on the job posting, recruiters can expect hundreds if not thousands of responses to an online job posting. So that they won’t have to review every one, online posting systems enable them to more efficiently manage the search for the resumes that best match the opening by utilizing keywords to help sort through the supply. Depending on the job requirements, for instance, a recruiter for Pepsi may request the system to identify resumes that contain keywords such as “Coke” “Beverage” “Convenience Stores” “Fountain” “Publix” and a host of industry-specific acronyms and terminology. Resumes that don’t contain a sufficient amount of keywords will likely not even be seen by the recruiter.


Prior to launching Navigator Executive Advisors and the Navigator Institute, Matt Durfee held Senior Vice President, Vice President and executive-level Human Resources positions in a number of the world’s most admired companies including Pepsi Cola, Nestle, Frito-Lay International, Hard Rock Cafe, Bank One, Cendant, and Centex Homes. His expertise in career development & leadership transition, change management, and executive development is supplemented with extensive experience in roles ranging from the business unit level to the Board of Directors. His international corporate experience is supplemented with a two-session assignment for the U.S. Council for International Business to represent national employer interests at the European United Nations/I.L.O. in Geneva, Switzerland. Matt earned his Master’s degree in Labor & Industrial Relations from Michigan State University and subsequently completed an executive program in Financial Analysis at the University of Chicago Graduate School of Business.
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