Depending on the job posting, recruiters can expect hundreds if not thousands of responses to an online job posting.  So that they won’t have to review every one, online posting systems enable them to more efficiently manage the search for the resumes that best match the opening by utilizing keywords to help sort through the supply.  Depending on the job requirements, for instance, a recruiter for Pepsi may request the system to identify resumes that contain keywords such as “Coke” “Beverage” “Convenience Stores” “Fountain” “Publix” and a host of industry-specific acronyms and terminology.  Resumes that don’t contain a sufficient amount of keywords will likely not even be seen by the recruiter.

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  • Some recruiters/hiring managers program their applicant tracking system to scan resumes for key words (prominent or critical responsibilities expected from candidate in order to qualify for the job). When applying online for a job (especially for one you really want), it is good practice to revise your resume and ensure it has the same “key words” as the job description or job posting has (provided you are not lying about your experience & skills). That way, when your resume is being scanned, it is finding as many key words as possible.

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