Depending on the job posting, recruiters can expect hundreds if not thousands of responses to an online job posting.  So that they won’t have to review every one, online posting systems enable them to more efficiently manage the search for the resumes that best match the opening by utilizing keywords to help sort through the supply.  Depending on the job requirements, for instance, a recruiter for Pepsi may request the system to identify resumes that contain keywords such as “Coke” “Beverage” “Convenience Stores” “Fountain” “Publix” and a host of industry-specific acronyms and terminology.  Resumes that don’t contain a sufficient amount of keywords will likely not even be seen by the recruiter.

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